I was the Video Editor responsible for creating IHG's Global Brand Launch Video for their newest brand, 'Vignette Collection.'
The objective of this video was to promote this Luxury Brand to Hotel Owners. All footage was sourced from GettyImages as well as previous IHG projects due to Covid-19 restrictions.
A variety of different shots and footage were used in the creation of the video. Most of which contained resorts and hotels of varying aesthetics.
It was vital to include IHG's Brand Title: 'We Travel For Life.' This line summarises the Brands' ambition and conveys a message to its clients that inspires them to keep travelling and using IHG hotels as they 'Travel for Life.'
Showing that this Luxury Brand caters to both clients seeking Leisure...
...and Business was another important aspect to add via shots such as these.
